Startups – TechCrunch 30 November 2017

Innovid acquires Taykey to provide more data to video advertisers

 Video advertising company Innovid has acquired another advertising startup, Taykey. We’ve written about Taykey as a tool that companies can use to target their ads based on the topics that their desired audience is interested in. Innovid says that by combining Taykey’s analysis with its own data about video engagement, it can show advertisers how targeting relevant content affects… Read More

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Fractyl Labs raises $44 million in Series D to develop a treatment for type 2 diabetes

 Fractyl Labs, a Lexington, Massachusetts-based startup developing treatments for diabetes, has raised $44 million in Series D financing from a slew of VC firms, including GV, True Ventures, the IDO Fund, General Catalyst, Bessemer Venture Partners, Domain Associates, Mithril Capital Management, Emergent Medical Partners, L.P., and Deerfield Management Company, L.P. Fractyl has been working on… Read More

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FDA clears AliveCor’s Kardiaband as the first medical device accessory for the Apple Watch

 The Food and Drug Administration has just cleared AliveCor’s Kardiaband EKG reader as the first medical device accessory for the Apple Watch. Europe has been able to use a version of the Kardiaband for Apple Watch for some time now but, thanks to the new FDA approval, the device can now be used in the U.S., marking the first time an Apple Watch accessory will be able to be used as a… Read More

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